Remote / Ready to relocation
Hi, I'm Anton Balakin — product design lead passionate about creating seamless digital experiences. Now at Gold Apple I managing design teams, crafting concepts, and driving product growth in the Middle East market.
Hi, I'm Anton Balakin — product design lead passionate about creating seamless digital experiences. Now at Gold Apple I managing design teams, crafting concepts, and driving product growth in the Middle East market.
Let's talk:
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CV
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Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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Full case-study is coming soon..
HYROS
/ 2022-2023
AD Tracking & Optimization Platform
Role
Product designer
Scope
Research, User Observation, UX/UI Design, Mobile
URL
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
Redesigned main widgets on the dashboard, released bunch of new features
RISE
Role
/ 2022
Product designer
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Scope
User Observation, UX/UI Design, Prototyping, MVP
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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URL
Social Network Platfrom for Gen-Z
Brand & Interface Components and Guidelines
Templates library
Converted 2 month of work into seed round of investment
After that, we increased the number of users from ~100 to 10k+ in just
a few months
Turned a female-focused job-desk into social-network platfrom for diversity talents
UPVIRAL
/ 2021-2022
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Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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Referral Marketing Platform
Role
Product designer
Scope
Research, User Observation, UX/UI Design, UX-testing
URL
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
New feature 'Campaign Templates' doubled conversion rate
x2.1
Key metric was increased just in 6 months
LTV x1.9
CJM [as is]: first campaign creation in Upviral
PRIVATE THERAPY
/ 2020-2021
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Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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Mobile app for therapy online
Role
UX/UI designer
Scope
Research, User Observation, UX/UI Design, Prototyping, MVP
URL
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
Made detailed research and created MVP for both sides: patients & therapists
