Кейсы
Remote / Готов к релокации
Привет, я Антон Балакин — дизайнер цифровых продуктов, проектирую сложные b2b и b2c сервисы, мобильные приложения. Сейчас в Gold Apple, адаптирую продукт для запуска на рынке Middle East.
Привет, я Антон Балакин — дизайнер цифровых продуктов, проектирую сложные b2b и b2c сервисы, мобильные приложения. Сейчас
в Gold Apple, адаптирую продукт для запуска на рынке Middle East.
Связаться:
RISE
Роль
/ 2022
Дизайнер продукта
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Хайлайты
JTBD, UX/UI, Прототипы, UX-тестирование
Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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URL
Социальная сеть для Gen-Z
Компоненты
и гайдлайны для интерфейса
+ шаблоны для визуальных коммуникаций
Конвертировали 3 месяца работы в посевной раунд инвестиций
После этого вырастили количество пользователей от ~100 до 10k+ за несколько месяцев работы
Превратили профессиональное комьюнити в социальную сеть для поиска работы
UPVIRAL
/ 2021 — 2022
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Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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Платформа для создания виральных кампаний
Роль
Дизайнер продукта
Хайлайты
CJM, JTBD, UX-тестирование, UX/UI
URL
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
Новая фича «Шаблоны кампаний» удвоила конверсию из триала
в платящих юзеров
x2.1
Повысили ключевую метрику за 6 месяцев работы
LTV x1.9
CJM [as is]: исследование первой сессии по созданию виральной кампании
PRIVATE THERAPY
/ 2020 — 2021
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Upviral is one of the most popular online platforms for creating and launching viral marketing campaigns. I was responsible for optimizing the complicated process of creating campaigns for new users. On top of that, I improved UX design in the main parts of the interface, helped to decrease user churn, and increased conversion in key points of interaction.
Highlights:
Created CJM [as is] for a new user, suggested and prioritized list of insights and potential improvements based on the map
Designed templates for popular types of viral campaigns
Created templates and notification banners for typical user errors
Merged two types of campaign widgets and created a flow of widget embedding
Redesigned flow of sharing campaigns in social networks
Designed system of banners and pop-ups for upsales in every plan when user achievs max quantity of leads on a current plan
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Мобильное приложение для психотерапии онлайн
Роль
UX/UI дизайнер
Хайлайты
JTBD, Интервью, UX/UI, Прототипы, MVP
URL
Banzai, a marketing tech startup, acquires Hyros for $110M, raises $100M and goes public via a $580M SPAC
Предпроектное исследование, интервью с пользователями для проверки гипотез, дизайн мобильного приложения
