PRIVATE THERAPY
Year
Role
2021-2021
UX/UI designer
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Scope
Research, User Observation, UX-testing, UX/UI Design, Prototyping
One of the top UK's psychotherapy clinics decided to scale their business and focus on the online format of the therapy sessions. I interviewed patients and therapists, researched clinic website data and internal statistics, viewed competitors' decisions and best practices. As a result, I designed MVP of the cross-platform mobile app for psychotherapy on demand.
Highlights:
Made a huge research to collect all the data and create first hypotheses
Interviewed patients and therapists to approve or reject first hypotheses
Created app architecture and list of features for MVP, using JTBD
Designed layouts for patients & therapist parts of the app
Created clickable prototypes of the main flows
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URL
Mobile app for therapy online
The app that helps you get an instant
psychological help and find your personal psychotherapist
Pandemic accelerates market growth
In the UK market, there aren't global players who own a big part of the psychotherapy on-demand market. At the same time, in the pandemic conditions amount of people who want to get help in the online format is extremely increasing.
£1.8 billion
Total market value in 2019
+ grew by 4,1% in 2018
£2.3 billions
Expecting market value in 2023
+ uncounted pandemic effect
Mental Health UK Market Report
Based on:
Competitors focus on different segments of the target audience: for example, some of them work better with couples, other work better with teenagers and etc. Also, some competitors use the subscription model, and others offer additional services like 24/7 chat support.
Competitors research
Many patients choose therapists and book sessions from mobile devices. Video call is the most useful format for both sides. But video calls work awful in the mobile browser, therefore we've chosen to develop a cross-platform mobile app.
71% mobile traffic
Interview highlights
When I feel really bad, I want to book a session ASAP to relieve the stress
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Job story
When I feel really bad, I want to book a session ASAP to relieve the stress
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Job story
Private Therapy App is like an UBER for psychotherapy: at any time user could send request and the app connect him/her with therapist in a few minutes.
Patient's side
decision
Therapist's side
After the session patient could appreciate the therapist's work and also book a new session very easy:
When I choose my first therapist,
I want solid recommendations because that way I can trust him/her
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Job story
When I choose my first therapist, I want solid recommendations because that way I can trust him/her
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Job story
Recommended therapy
When a patient doesn’t know what type of therapy he/she needs, the app helps find a psychotherapist through a short survey.
types of therapy approaches
List of therapists and profile
Everything else that matter for the patient to choose the right practitioner is located at the therapist’s profile
Homescreen
Usually, the patient has 1-2 booked sessions at the same time, so, therefore, the dashboard adapts for this
Without booked sessions
With booked sessions
Homescreen
Usually, the patient has 1-2 booked sessions at the same time, so, therefore, the dashboard adapts for this
Without booked sessions
With booked sessions
Pay with insurance
Patients could save their money and pay for sessions with health insurance. There is only a need to fill out personal insurance data and verify it.
Patient could find a therapist who works with his/her health insurance company
After verification patient could use sessions with 100% or another percentage of compensation
Pay with insurance
Patients could save their money and pay for sessions with health insurance. There is only a need to fill out personal insurance data and verify it.